Communication goals what they are

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Gives it an individual character and improves its recognition on the market. It makes it something special, one of a kind. What's more, the pleasant aroma introduces an atmosphere of freshness and purity and increases the sense of security. We recommend Brand identity vs brand image One of the first hotels to use scent marketing was Westin Hotels & Resorts. Specialists have noted that the smell is inseparably linked to memory. In their activities, they used the pleasant smell of white tea.

They sprayed it around the facility so hotel guests could remember it. They then began flavoring their promotional materials and letterhead. Thanks to this, they have permanently entered the minds of their audience. The scent of white tea has become an inseparable philippines photo editor element of the brand image. Fragrance marketing is also used by the Le Méridien chain. Brand, wanting to make guests feel at home while traveling, started diffusing the scent of books in their hotels. Saint-Exupery was inspired by an old copy of The Little Prince.



The fragrance brings to mind an old wooden library, filled to the brim with real masterpieces bound in leather covers. This unique fragrance note is associated with the warmth of a home hearth and peace. The addition of pleasant vanilla provides guests with a sense of comfort and makes them feel safe while staying in the hotels of the chain. Where in the hotel should the smell dominate? A hotel guest should be greeted with a beautiful fragrance right from the doorstep. After all, you only make a first impression once.