Implement dynamic product remarketing

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As you can see in the figure below, this is particularly brutal in categories such as Hobbies & Leisure: Paid social media remarketing viewability by vertical One of the biggest reasons for this wide disparity in remarketing ad viewability is page position. For display remarketers, positioning is very important, as not all users will scroll to a part of the page where a remarketing ad is being shown: Paid social media remarketing page position For social media remarketers, however, page position becomes irrelevant.

There is no position one, position two etc. , as people’s timelines Canada People just keep scrolling on and on, making positioning far less of an issue – and viewability much higher, which is great news! Custom Website Audiences in Facebook If you’re planning a remarketing campaign for Facebook, the way to do this is by using something called Custom Website Audiences. This is where you’ll specify the range of pages in your cookie pool for retargeting purposes. Paid social media Facebook custom website audiences Tailored Website Audiences in Twitter Specifying the range of pages you want to include in your retargeting cookie pool is similar on Twitter.

To do this, you’ll use Twitter’s Tailored Website Audiences function: Paid social media Twitter Tailored Website Audience Product Ads on Facebook One of the coolest things about remarketing on Facebook is the ability to use product ads directly within Facebook. These are a lot like Google’s Shopping ads, and allow you to target visitors based on the purchasing history and shopping habits. They look really great, too! Paid social media Facebook product ads This ad format is also a great way to capture people who’ve abandoned their shopping carts, but might be receptive to converting while they’re browsing social media in their downtime.