Why we should invest in this type of content

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Taking into account the objectives of the strategy, we can define the following specific challenges: Newsletter registration; clicks on ads (PPC); monetization in affiliate programs; direct sells. In addition to basing yourself on these objectives, it is important that you know in detail what SEO is and verify the number of words that the competition has used to occupy a good position in the search engines. In the same way, it is interesting to find out which content has presented the best performances on social networks. With that information in hand, you can now define the length of the text. In general terms, it is worth mentioning that longform content has a minimum number of 1,200 words.

ADVERTISEMENT Reasons Why we should invest in this type of content We know Telegram Number Data that good ranking in today's most acclaimed search engines does not depend solely on the number of words. To reach the first places in this search engine you must pay attention to 172 positioning factors on Google ! However, introducing this type of content to the strategy has become a powerful critical point to seduce the algorithm and, therefore, conquer the top positions in search engines. Below, we provide you with a list of the main benefits of long format with the intention of raising awareness about its importance and encouraging you to adopt it in your content strategy: They are shared more on social media .



As we mentioned previously, long-form articles attract the attention of Internet users, including the audience present on corporate networks who express their interest by sharing the content with their contacts. By structuring a Digital Marketing strategy that includes the social media most aligned with the interests of the target audience, we can promote longform content so as to generate an increase in engagement and thus boost traffic to the business blog. In addition to stimulating audience engagement, it is important to emphasize that long-form content has greater organic reach on Facebook —whether in links, articles or posts of up to 20 words—and provides excellent results on LinkedIn through LinkedIn.