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For those who missed it, Big G changed its skin last year: not only did the interface change, but we witnessed a great re-branding . From Google Adwords to Google Ads . Everything has changed, from the graphics to the name . The latter has also disappeared from the logo, a bit like what happened to Mastercard recently. Confirming that trend that only big brands can afford, once they have achieved a superior strategic positioning.Coming back to us, we immediately got used to the new interface: according to Google this has improved in terms of usability and speed, as well as providing new features. We liked it, but it must be said that many advertisers miss the old one.
Controversies aside, let's immediately find out why Google Special Data Ads 2019 will be fun!Non-skippable 15-second video adsAdvertisers running TrueView ads on YouTube can expect 15-second, non-skippable video ads . The option was already available on Youtube and will soon also arrive on Google ADS. Excellent news for advertisers. Bad news for users and their Adblockers.Google will limit the number of ads that can appear (note the Impression Share) to avoid, in any case, unpleasant browsing experiences for its users. Confirming once again that Google cares about user experience Now we can go to Google Ads and configure a Video 360 or Display campaign, a wider range of possibilities that gives greater space to creativity .Pay for Display Ad ConversionsAn exciting piece of news to say the least: starting this year we will have the ability to pay for conversions for display ads . Yes, you understood correctly, no more clicks to pay!However, this option is only available if you are using a Target Cost Per Acquisition (CPA) bidding strategy in a display campaign. The main advantage is that you are not charged per click or impression like traditional PPC campaigns, but only for the sales or leads your campaigns receive.Plus, you won't pay more than your target CPA bid . For example, if your target CPA is €5 and you generated 30 conversions during the week, you will pay only €150.
Here's how to set up the new strategy:It seems utopian, it must be said that the option can only be activated for Display campaigns with at least 100 conversions in the last 30 days. Not a walk in the park Responsive Search AdsThe latest evolution in text ads? Responsive ads ! These giant text ads are the future of search ads as they take up more space in search results and give advertisers more prominence.They include up to a whopping 15 titles and 4 descriptions , which is much more than an expanded text ad. Google's ad system alternately changes the titles and description you write for your ads and displays them based on which ones are most relevant to the search terms that triggered it.Wow but then…Oh yeah! This allows you to save a lot of time because you no longer have to create dozens of similar ads but can instead focus on performance performance.
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發表於 2024-3-9 17:35:05