Selection of discounted products is very important.

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The best sellers and other popular products that generate a lot of traffic on the website work best. However, this strategy often generates losses and is unprofitable in the long run. It is worth supplementing lossleading with crossselling, i.e. selling an additional product or service to a customer in one transaction. This procedure is used, among others, by: mediaepert.pl store. Product pricing strategies Photo . Lossleading strategy often goes hand in hand with crossselling. For eample, at Media Epert, when a customer buys a laptop, he or she immediately.


receives an offer to choose accessories. Source: mediaepert.plakcesoriakoszyk Penetration strategy The penetration strategy assumes setting the price of products services below market prices, which is intended to help build market Middle East Mobile Number List shares and discourage competitors from entering the industry. At the same time, the penetration price is calculated to cover production costs and generate profit. Typically, companies with a very large market share or monopolies choose this pricing strategy. It is also often used by brands that just want to enter the market or introduce a new product service. Price based on customer perceived value A strategy that is more difficult to implement is the one that sets the price based on the value the product has for the buyer. Thanks to it, however, you can be sure that the customer will be able to pay the agreed price.





Moreover, you will stand out from the competition. However, setting a product price based on value is difficult to calculate. It is necessary to perform many tests and analyses, including: loyalty and trust in the brand, as well as a clear definition of target groups. Dynamic pricing Dynamic pricing is a strategy that is based on fleibility. Its main assumption is the variability of prices depending on the situation. You can observe what dynamic pricing looks like in practice using the eample of Uber or airlines. Uber Service pricing strategies Photo . The dynamic pricing strategy is used, among others, by Uber.