Has the potential to bring in leads and customers?

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For example, let's say you run a US agency that develops mobile apps. A keyword like “app development” is the exact type of keyword your ideal customer is looking for. Keyword overview, Semrush If you're not sure how profitable a keyword is, it can be helpful to look at its cost per click (CPC). CPC indicates how much Google advertisers spend to bid on that term. Overview of keywords, CPC The higher the CPC, the more likely these visitors are to convert.

After all, advertisers wouldn't South Korea WhatsApp Phone Numbers be betting on these keywords if they weren't converting! Important note : You don't need to only target "buy now" terms. It's also helpful to create blog content around informational keywords that customers are searching for. For example, take a keyword like “app development process”. Someone searching for “app development process” is not looking to hire someone right now. But that person is likely the target audience for an agency that helps build mobile apps for clients.




This is why it may make business sense to reach out to this prospect now. So when they are ready to buy, your business will be at the top of their list. These informational keywords do not necessarily have a very high CPC. And people who search for them may not convert right away. But they are worth including in your overall SEO strategy. Step 3: Examine search volume Monthly search volume is another important factor to keep in mind when analyzing a set of keywords. Again, monthly search volume is an easy.