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But before launching the project, do the following: 1- solve For example, if you start a company, talk to customers, start collecting data about what they are asking for, and notice that there is a big gap in the market, what you discover, for example, is the market demand for email marketing software, that is accessible and that small businesses can use. The business has grown steadily, and we now offer more than just email in response to evolving market demand. So once you identify a problem you think your business solves, take a look at what already exists in your market. You need to know both: Is there evidence that you will solve the problem? Who else is trying to solve this problem?
Who does it well? Within your market, what's not working? 2- Collect qualitative insights When you know what's out there in the market, you can start collecting more qualitative data. Start within your phone number database own network. Talk to friends or colleagues about the solution you hope your business will provide, as well as their own experience with the specific problem. Their feedback helps you develop your concept, and they point you in the direction of other people with valuable insights. Outside of your personal relationships, you can also use social networks to find people who you think belong to your target audience . You can find an audience on social media. I've seen people do a good job of creating groups on social media.
When talking to people, ask them : If there was something that could solve this problem, what would the end result look like? How will solving this problem help you? How important is it to you to solve this problem? How much are you willing to spend to solve it? You'll get to the point where your business can solve it, as well as some pointers on what you'll need to do it. 3- Research and analyze data: Support your story with numbers As you conduct interviews, you can begin to imagine and describe your product or service based on those conversations. Next: You need quantitative data. You always want to quantify market demand. And not just a series of conversations, but you want to know the numbers.
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