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In addition to giving you the opportunity to work with split testing, they also give you access to some useful data that will give you an insight into how well your newsletters work. Through these email marketing tools, you get access to a number of useful reports that you can use to optimize if you find something that is not working optimally. These reports will show you the opening rate – that is, how many people open your newsletter.

You also get an insight into the click-through rate, and WhatsApp Number List thus how many people click through to your website through your newsletter. And precisely the opening rate and the click rate are two important parameters to keep in mind, as these are important for the success of your company. creating and sending out newsletters to check the effectiveness and yield of your work. In addition, you will be able to read how many people have not received your newsletter (bounced) and how many have unsubscribed (unsubscribed). Below you can see what results we, at PK Medier, have achieved through a newsletter we have designed for one of our customers.




With data like these, you get an overview of what works in relation to your target group. You find out whether the newsletters have been effective enough, or whether you need to optimize them. Detailed graph of newsletter performance Expand your email marketing With newsletters, you continuously draw attention to your company and your products or services by exposing the recipients to temptations that they might want to act on.