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Create a new generation website Old generation websites have failed if their intent was to cause an increase in customers. What you need, therefore, is not a simple restyling of the old site. You need to create a completely new website, capable of attracting new potential buyers and, in practice, generating new customers for your company. For all this to happen, you must first understand that a site is just one ingredient of the complex strategic marketing recipe that can lead you to significantly increase your turnover.

Investing in your company's digital innovation means creating a set of online infrastructures that complete and enhance the work that your website will do. What does this work consist of? Let's find out right away. Content marketing to attract Job Function Email List new customers Your new site will no longer be based on generic photos and descriptions, but on targeted content. One of the most important parts of your site will be the blog, in which you will have to insert articles relevant to your sector of activity.



By taking care of SEO aspects,  words within your articles, you will guarantee your site an excellent positioning on Google and other search engines. Readers who choose your blog will find articles that answer their questions. This will generate trust in you, and your potential customers will be determined to find out more about your company, and therefore will leave you their contact details. Broadly speaking, this is the so-called lead generation mechanism.