Direct response writing

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Considered the father of modern copywriting, Hopkins established the foundations of that branch of writing in his book. When talking about advertising , the work became a mandatory reading guide for every commercial writer. That includes writing web content, which is nothing more and nothing less than copywriting adapted to the Internet ecosystem. Some things have changed since Claude published his work. If before copywriting had the objective of directly selling a product or service, today a blog article has the task of informing and educating.


So, keep reading this article and learn a little more about the science USA WhatsApp Number Data of writing. You will understand how web content influences our brain and why that matters to you as an editor. Let us begin! The science of writing  We are not talking about scientific or academic writing. We are not talking about exams and essays. What we mean by the “science of writing” is the fact that the direct response industry can be lumped into a single methodology. Each , each sales proposal and, in modern terms, each web content, is built on a carefully designed structure and valued in terms of results generated.





This is related to what we call “creative writing,” whose reinvention over time is the greatest challenge for authors. Direct response writing, on the other hand, no matter how innovative each text may be, has fixed criteria. Its structure is based on studies carried out by areas of Marketing, Psychology, Neuroscience, Linguistics and Sociology. How our brain works Modern neuroscience studies say that we have three types of brain. This is the Triune Brain Theory, developed by Dr. Paul Maclean -, from the Laboratory of Brain Evolution and Behavior, of the National Institute of Mental Health USA. The three primary parts of our brain, according to this scientist, are: . Reptilian brain It is responsible for instinct, for our automatic actions and basic survival behaviors, such as fighting, feeling fear, hunger and the desire to reproduce.