Keywords in the domain name that matched search

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And act accordingly. You’ll be amazed by what a difference this approach can make.Dan ShewanMEET THE AUTHORDan ShewanOriginally from the U.K., Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets.

See other posts by Dan ShewanNumerous pivotal decisions need to be made when Greece WhatsApp Number Data you first start building your company’s marketing strategy and online presence, and choosing the name of your website is one of the most important. Since it’ll probably be the first impression of your brand that customers will encounter, a domain name is as crucial to your business’s success as your company name itself. But the decision rests largely on whether an exact match domain (EMD) or branded domain is a better fit for your business. EMDs vs. branded domainsThere are several factors to take into account when deciding on a domain name. On one hand, taking into consideration technical elements like SEO and Google algorithms is crucial.





At the same time, the appeal, originality, and impact of your brand name are also significant.In the past, exact match domains were the only way to go. terms ensured a sizable amount of traffic to a website. However, this practice died down in September 2012 with the release of Google’s EMD Update. Low-quality websites with EMDs no longer made the grade, and the rest had to adapt to the new reality.EMDs vs. branded domains EMD influence top 10 ranking Image via MozSince then, a clear trend has emerged toward branded domains becoming the norm.