You’ve done the work of getting your prospect to click into the ad creative.

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Remarketing lists for email in adwords If your list is particularly large, you should strongly consider splitting it up among multiple ad groups. target demographics for email remarketing in adwords While this sounds like a massive pain in the ass, leveraging the ability to drill into target demographics will allow you to test copy and creative based on gender, age, parental status, or household income; if you know what makes your prospects tick, this can be an invaluable feature. One last step before we get into ad creation: you need to adjust the automated targeting feature. As its name suggests, automated targeting (framed as a positive feature) helps you find new customers by inexplicably expanding your targeting.

For our purposes (you know, remarketing), this is not helpful. email Benin WhatsApp Number remarketing gmail ads remove automated targeting As such, you’ll want to choose “No automated targeting” before moving on to create your Gmail remarketing ad. Gmail Remarketing Ad Creation For the purposes of this exercise, we’re an artisanal pancake mix and syrup outfit from the craggy foothills surrounding Mount Washington. We’re going to use remarketing ads to cross-sell syrupy goodness to those who’ve already purchased our ancient grain-imbued pancake mix. First, click the “+ New Ad” button to bring up your Gmail ad creation options: create new gmail ads You’re going to see a ton of blank fields.







For now, skip over them and head down to the “More Options” button. Check “Custom teaser” and “Call to action.” gmail ad custom teaser for email marketing Doing so will allow you to use separate copy in your collapsed and expanded Gmail ads, and customize your CTA button copy. Valuable stuff. In the new “Custom teaser” fields, enter subject and description lines for your collapsed Gmail remarketing ad. These should be enticing enough to convince a prospect to click into your visually stimulating expanded ad. Something like, say… email remarketing subject line Nailed it. Scroll back up to the top of the ad creation interface and enter the requisite information about your business as well as your expanded ad copy. new gmail ad business information Business name and final URL are easy enough, but the headline and description take some serious thought.