Do you turn a page with many external

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Make sure that the visitor can click through to other relevant products or categories. Add a search bar and place it prominently on the page. Don't forget to add relevant products based on any previous sessions. Example of the 404 page of the Bijenkorf. Where the Bijenkorf provides a search function and the display of other categories, Bol.com opts for the standard 404 page: an almost empty page with a link to the homepage. Example of a 404 page from Bol.com for maintaining your SEO value.

Before you get started with these 404 pages, it is important to realize that once you start using this method, any link juice will be removed. Links from third parties (such as social media or press releases) are extremely important for your SEO value.  links into a 404 page? Then you have photo editor lost all these links. This can decrease your SEO value. Do you have a page with a lot of link juice? Then don't choose a 404 page, but opt ​​for method 4. It is important to do proper research into the page first.



Show alternative products on the product page The reason that bol.com's 404 page looks so empty is (probably) that they use alternative products. After all, people can still search for the product years after a product has been discontinued. A perfect opportunity to highlight another product. An example of how to maintain SEO value by keeping non-deliverable products online. 5. Make it a (301) redirect You will lose your ranking with this, but you will retain the important link value.