Service marketing and product marketing – what are the differences?
Marketing services and products are one and the same in the minds of many people. That's not the case! Find out what its secrets are and how it is done using the example of individual industries, such as hotels and logistics. Service marketing and product marketing How to create an effective service marketing strategy? Do you want to reach more customers with your services? What is included in the scope of marketing services? Marketing of hotel services Marketing of logistics services How to promote services on the Internet? How to choose a marketing agency.Service marketing and product marketing are two separate branches of marketing. By running a service company, we will reach our customers in a different way. Why? You need to be aware of the basic features of services that distinguish them from products. And Kazakhstan Phone Number List these are: Intangibility – a service cannot be touched, it cannot be measured using measures of size, weight or volume. Heterogeneity – each service is unique and will depend on the employee who performs it, the customer who comes to consume it and the entire environment. Impermanence – a service lasts only while it is being performed and passes away when it is completed. This means that the service cannot be created for the future, in stock, or stored.
Simultaneity of the provision process - the recipient simultaneously provides and consumes the service. Inseparability of the service production process - the service exists in a given place and time, it does not exist outside the process of its provision. Why is it so important to distinguish between service characteristics? Because it has a direct impact on the marketing of services. The above differences between a service and a product mean that the company must have a different impact on its customers. A facility organizing a wedding will be promoted differently than a store. How is this done? Services marketing – definition The authors of the book "Service Marketing" clearly explained all the consequences of service features that have a direct impact on marketing activities.
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