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We recommend doing segmentation so that you can send different content to different groups. For example you wouldn't send a person in the awareness stage an email with commercial product details. Email Marketing also helps you get visibility on your engagement because you can monitor things like open and click through rate who uses your email incentives etc. At mbudo we use the HubSpot platform to track our email campaigns and it's so easy because HubSpot does it all! Expert tip Develop a killer Email Marketing template with your brand guidelines so that your customers will immediately recognize your emails. Related content formats Newsletter A monthly newsletter is pretty standard in the Marketing industry. Use it to communicate important news recent blog posts and offers. Quizzes and Polls Do you need feedback from your customers? Well a quiz or poll is a good way to get that feedback. This could be more appropriate for email marketing or social media depending on the feel of the quiz or poll.Survey Find out your Net Promoter Score NPS through a survey. Conduct market photo editing servies research get customer feedback and more. . Infographics fun content marketing formats like infographicsTransform your written information and data into more visually appealing media! Infographics are a fun way for users to visualize data or how something works instead of using chunks of boring ol' text . This type of Content Marketing format is highly shareable and popular. However it is not enough for your infographics to just be visually attractive; they must have "substance" that is valuable content. Infographics are almost always used for earlier stages of the Buyer's Journey.
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They are especially good for the consideration stage to show a comparison of two things or convey the pros vs. cons of a product or service. Infographics are not very commercial so they aren't recommended for the bottom of the funnel. The great thing about infographics is that they're really easy and cheap to make. Any designer will be able to transform an idea statistics or block of text into a compelling infographic. If you still need some help in this aspect discover tips for designing infographics on the mbudo blog. Expert tip Since infographics are shareable post them on social media and watch the likes comments and shares rack up.
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