Shows You Might Like
In the United States,4.Nike Nike has always focused on retail. That has not changed. However, in recent years, the brand has dedicated itself to customization efforts to not be just another product on store shelves. Nike has already launched some mobile apps of its own brand, such as Nike Run Club, a running app for training and competitions, with GPS tracking, challenges, personalized plans, interaction with friends on the platform and many other features. The Nike Training Club works the same way, but focuses on workouts and fitness plans. With these applications, the brand can collect a large amount of data about the habits and behaviors of each user.Have you ever thought that Nike might know data about your running pace Croatia Phone Number List and where you train? And how can this be used to deliver personalized products and offers? However, access to these apps is only possible if you become a Nike member . It is a free subscription: the brand does not generate income from it , but it is the way to know the buyer persona better , get closer to consumers, know what they are doing and collect more data to personalize experiences. Being a Nike member also comes with many benefits, such as access to free workouts, exclusive products, first-hand deals, free shipping, training and running rewards, and interactive content. branding.
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Spotify Spotify is so good at personalizing the experience that we are often left speechless: how does it guess what I like so accurately? Well, the secret, once again, is in the data. Spotify also has a powerful algorithm to make recommendations in “Finds of the Week,” “Shows You Might Like,” and other personalized sections. As you listen to music and save it to your playlists, Spotify's algorithm develops your interest profile. This information is combined with the interests of thousands of other users with similar tastes to then generate suggestions for songs you haven't heard yet, but will probably like. And Spotify usually gets it right! Spotify Personalized Marketing is also evident every year-end.
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